Alexander Ruin — systems design consultant. I help design architecture, assess risks, and establish transparent processes — from technology selection to support. AI executors handle routine tasks. Areas: automation, integrations, AI products.
Sales Dashboard 2026: 7 Metrics and How to Build One with AI
A sales dashboard saves managers hours every day, yet most companies still compile reports manually. Here are 7 metrics every sales team dashboard needs.
Key Takeaways
Optimal number of metrics per screen is 4-10 (HubSpot)
Manual analysis eats 15-20% of working time
AI dashboard updates data and flags anomalies automatically
7 Metrics
Revenue -- total and by channel
Average Order Value -- upsell potential
Conversion Rate -- lead to deal (B2B 5-15%, e-com 1-3%)
Sales Pipeline -- where deals stall
LTV -- lifetime revenue per customer, LTV/CAC > 3
Plan vs. Actual -- spot shortfalls early
ROI -- return per channel
Comparison
Method
Setup
Price
Excel
2-4 hours, manual
Free
CRM reports
30 min
from $50/mo
BI tools
2-5 days
from $150/mo
SimpleDashboard
5 min
$55/mo
3 Steps
1. Send your CRM export to @simpledashboard_bot .
2. Describe metrics: "revenue, AOV, conversion, pipeline, LTV, plan vs. actual, ROI."
3. Get a dashboard with KPI cards, charts, and filters.
FAQ
How many metrics? 4-10 -- more creates noise.
Can I add a funnel? AI builds a funnel from CRM export stages.
Better than CRM reports? Combines sources, selects visualizations, updates automatically.
See Also
$55/mo -- subscription | $330 -- one-time annual payment
Try for Free | SimpleDashboard
SimpleDashboard Team, 2026-02-22
Sources:
- https://blog.salesai.ru/35-glavnykh-metrik-po-prodazham-kotoryye-neobkhodimo-otslezhivat-na-dashborde
- https://rechka.ai/blog/metriki-prodazh/
- https://sales-generator.ru/blog/pokazateli-kpi-v-2025-godu/
- https://retailrocket.ru/blog/kljuchevye-metriki-ecommerce-kotorye-vazhno-otslezhivat/
About the service "AI-powered business dashboard builder"
A platform for creating analytical dashboards via AI chat. Upload CSV/Excel or connect an API, describe the metrics you need — get a ready-made dashboard with charts, KPIs, and filters. No coding required, in minutes.
Key Benefits:
No need for a programmer or BI analyst.
Dashboard ready in minutes, not weeks
AI itself suggests suitable visualizations
The data remains on your server
Integration with any sources via API
Automatic report update and distribution
Target Audience:
Leaders of small and medium-sized businesses
Marketers and analysts
Sales department managers
Chief Financial Officers
Product managers of startups
Use Cases:
💡 Sales Dashboard with Funnel and KPIs
💡 Marketing Analytics (Traffic, Conversions, ROI)
💡 Financial Dashboard (Revenue, Expenses, Forecasts)
💡 Operations Monitoring (orders, warehouse, logistics)
💡 CRM Analytics (leads, deals, pipeline)
💡 Management Reports for Executives
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